As of yesterday, that all changes. I am no longer a YouTube partner. Not because I've done something wrong. It's just because I'm small. My 200 or so subscribers is not enough, they say I need 1000. My 58,000 views are not enough, they say I need somewhere around a quarter of a million.
I'm not alone either, millions of YouTube channels have been affected. It's mostly due to the recent content scandals where YouTube was advertising on top of videos that contained offensive materials or content. Better know as the ad-apocalypse. Although most of the offenders are on much larger channels than mine, all of us little guys have been wiped out.
I understand why they did it. YouTube gets almost 400 hours of new video every minute. There is no way for humans to police all that content. They've tried algorithms, but those failed. Now there on to a more human/less algorithms plan. So now only the bigger channels with more views and more subscribers will be supported .
The biggest effect from this is demonetization. For the longest time, creators could upload a video, and if they're a quality channel with good standing within YouTube, they could share in the ad revenue that YouTube makes when they place ads on or in the video. Don't get me wrong, it's a tiny amount, but it's something. All the content you consume on YouTube, Facebook, Twitter, etc, is FREE for you. But trust me when I say the Creator is paying to make that content. Paying for access, equipment, etc. So what YouTube has done here is effectively wiped out the little guy, the people that need that monetization the most. My status is now "You can keep creating your great content on YouTube, but you cannot earn money from it". Below is a snippet from that email:
THE LOGAN PAUL VIDEO SHOULD BE A RECKONING FOR YOUTUBE